The Concept Partnership is Ireland’s leading dedicated sponsorship and brand communications consultancy.
We are experts in sponsorship negotiation and management, brand communications strategy, corporate and consumer PR, consumer promotions and digital activation.
We currently have projects on behalf of clients under management with the GAA, FAI, Connaught Rugby, print and broadcast media.
In 2009 Irish Pride Bakeries, Ireland’s second biggest bread bakers, made a decision to support the Irish Hospice foundation by sponsoring Sunflower Days the annual fund raising event. Irish Pride were motivated by the fact that all money raised in a community stayed in that community.
Nivea's sponsorship strategy in Ireland has been instrumental in them achieving market leadership positions for many of their brands in Ireland according to their Managing Director, John McKeown.
Their policy of not just knowing their consumers but relating to them has paid dividends over the years
The Gibson sponsorship of the Dubs senior football team has struck gold. The superb performance of the Dubs has seen them in the All Ireland final in Sept. We'll keep our fingers crossed Sam is sleeping with the team in the Gibson on the night of the biggest sporting event in Ireland.
The Dublin Decider between Liverpool and Celtic was an outstanding success.
Organised by the FAI it sold out within 30 minutes of tickets being available.
The Concept Partnership negotiated the Irish Daily Mail’s associate sponsorship of the Dublin Decider and rarely have I seen any client under so much pressure for tickets from staff and clients.